Brands and Operating Systems in the Market

Question: Describe about the Brands and Operating Systems in the Market. Answer: Apple iPhone One Disruptive Innovation Disruptive Innovation is a term that refers to an entity or a component that takes the market by storm with its launch. It brings along new value to the market and gradually leads to a state of disruption. One such example that revolutionized the market trends of the mobile devices is Apple iPhone. Features such as touch screen device enabled with gorilla glass, backside illuminated image sensors, multi-touch technology, liquid crystal display in mobile devices and superb image quality were first introduced in the market by Apple iPhone (Gosnar, 2012). Market Share Efforts to Maintain Apple has put in a consistent effort to maintain the market shares of iPhone and the same is backed more than 1,298 patents in the field of mobile devices and technology filed by the firm. Some of the renowned patents filed by Apple include fuel system technology in mobiles, swipe feature to unlock the device, easy call management by the user, word recommendations and multi-touch technology. These highlight the efforts to keep up the element of innovation in Apple iPhone (Reuters, 2016). Current Market Shares With the entry of multiple brands and operating systems in the market, there has been a decline in the sales and market shares captured by Apple iPhone. Android based devices are gradually capturing the larger share in US, China, Europe and other parts of the world. Apple took a step forward with iPhone SE to re-gain its lost empire (Brien, 2016). iPhone SE has managed to grab customer attention with its low-cost, excellent performance and superb design. Although it is smaller in terms of screen size as compared to iPhone 6S, it has emerged as a complete package and a device that provides value-for-money (Forbes.com, 2016). References Brien, Chris, Android Is Eating AppleS Ios Market ShareEverywhere (2016) VentureBeat https://venturebeat.com/2016/05/11/android-is-eating-apples-ios-market-share-everywhere/ Forbes Welcome (2016) Forbes.com https://www.forbes.com/sites/ewanspence/2016/04/30/apple-iphone-se-review/2/#2348180d5646 Gosnar, Ana, Http://Www.Cek.Ef.Uni-Lj.Si/Magister/Gosnar795-B.Pdf (2012) https://www.cek.ef.uni-lj.si/magister/gosnar795-B.pdf Reuters, Thomson, INSIDE THE Iphone PATENT PORTFOLIO (2016) https://ip-science.thomsonreuters.com/m/pdfs/iphone-report.pdf