Brand Extension Marketing Plan Research Paper Example | Topics and Well Written Essays - 500 words - 2

Brand Extension Marketing Plan - Research Paper standardThis aims at penetrating almost 80 percent of the target market and making it convenient for customers to gateway the new product. The distribution strategy is that Al-Mara Crme and Soap is easily available to its target market. Promotion The targeted geographic market is Lavington Green Village and this requires that were mapping a personalized approach to promoting our product. In this case, we allow for use billboards at strategic points within the estate so that a large number of the target customers washbowl learn about our new product. The promotional material willing portray an image of health and genuineness. We will asses the effectiveness of the promotional strategy using the number of sales. Marketing ResearchWe will mainly be involved in primary marketing look with a combination of secondary research. Primary research aims at identifying our existing customers, potential customers, and the competition that we will be facing in the market for cosmetics. secondary research will provide information such as trade associations and government reports on the prevalent cosmetic market. Information from the two types of resources is vital in the decision making process because it is very comprehensive. valuation of the research information will involve an assessment of the accuracy of the decisions made and response from the market. For instance, positive feedback will indicate that the company identified the real needs of the market. Clean-So will conduct the research on its profess because it is relatively cheap.